TIPS FOR A SUCCESSFUL FUNDRAISING CAMPAIGN

Before launching your fundraising campaign, here are some VERY important tips and insights to consider (stats are gathered from Fundera.com):

WHAT TO INCLUDE IN YOUR FUNDRAISING CAMPAIGN STORY

• WHY THIS IS IMPORTANT TO YOU
• HOW IT CAN HELP
• WHO IT CAN HELP
• WHY YOU ARE DOING IT
• WHAT INSPIRED YOU
• BE YOURSELF
• ABOVE ALL HAVE FUN AND LET PEOPLE KNOW WHY THIS IS YOUR DREAM/VISION!

HOW TO CREATE A SUCCESSFUL CROWDFUNDING CAMPAIGN:

EXPERTS SAY: CREATE A WELL THOUGHT OUT VISION - You want to achieve your goal and so do we. That is why we recommend gathering great images, think about how you want to explain your dream/vision, create videos of yourself talking about your dream/vision and create an irresistible fundraising page! It doesn't have to take you days to prepare, but you do want to have a page that looks inviting and explains everything well. 

TIPS TO CONSIDER:

• The average word count for successful crowdfunding campaigns is 300 to 500 words.
• Crowdfunding campaigns with videos earn 105% more than those without videos.
• Campaigns that updated followers regularly raised 126% more than those with no updates.
• A successful campaign admin posts an average of 4 times throughout their campaign.

GET THE WORD OUT AS MUCH AS YOU CAN!

Make a list of ways you can contact people to tell them about your campaign. Make sure these include, social media, email, telling all friends and family, schools. Other thoughts are local media, news stations, press releases.

MORE TIPS TO CONSIDER

• Crowdfunding campaigns that raise at least 30% of their goal within their first week are more likely to reach their goal.
• 53% of email shares of crowdfunding campaigns convert into donations.
• 12% of Facebook shares convert to donations.
• 3% of Twitter shares convert to donations.
• Adding personal information to your campaign could get you 79% more backers.
• An average crowdfunding campaign lasts 9 weeks.